1. Information We Collect
We may collect personal information that you provide directly, including:
- Your name
- Contact details (email address, phone number)
- Enquiry information submitted through forms
- Booking or purchase details (where applicable)
We may also automatically collect certain information when you use our website, such as:
- IP address
- Device and browser type
- Pages viewed and time spent on the site
- Interactions with website elements
This information helps us operate our website, analyse performance, and improve user experience.
2. How We Use Your Information
We may use your information for the following purposes:
- Responding to enquiries or providing services
- Improving our website and user experience
- Understanding website traffic and behaviour
- Advertising and marketing activities
- Managing communication and customer relationships
- Complying with legal obligations
3. Cookies and Tracking Technologies
Our website uses cookies and similar technologies. Some cookies are necessary for the website to function correctly, while others help us analyse how the website is used or support advertising activities.
Types of Cookies We Use
Essential cookies
These cookies ensure the website loads, displays, and functions as expected. They cannot be disabled through our cookie settings.
Analytics cookies
We use analytics tools to understand how visitors use our website. This helps us improve layout, content, and navigation. These tools include:
- Google Analytics
- Google Tag Manager
Advertising cookies
We use cookies to support advertising activities that help us reach people who may be interested in our services. These may track interactions on our site and across the internet. These tools include:
- Google Ads
- Facebook and Instagram Ads (Meta Platforms)
These cookies may collect information about pages viewed, actions taken, and device identifiers. They may also be used to create personalised or retargeted advertising.
Managing Cookies
You can adjust your browser settings to block or delete cookies. This may affect website functionality. You may also adjust your ad personalisation settings via Google, Facebook, and other platforms.
4. CRM and Marketing Platforms (Go High Level)
We use the Strive Pipeline via Go High Level as our CRM and marketing automation platform. When you submit a form, request information, or engage with our communications, your information may be stored and processed within Go High Level. This helps us manage enquiries, send follow-up messages, and track interactions to improve the service we provide.
Go High Level may also use cookies or tracking pixels to measure engagement with our communications and campaigns. These tools support email delivery, marketing automation, reporting, and customer relationship management. We do not give Go High Level permission to use your data for their own purposes. They only process information in accordance with our instructions.
5. SMS Messaging Services (Twilio)
We use Twilio to send SMS messages for appointment reminders, service updates, verification messages, or marketing communications (where consent has been provided). When your phone number is submitted through our website or booking systems, it may be processed by Twilio for message delivery.
Twilio acts as a service provider and does not use your information for its own purposes. SMS delivery data may include message status, timestamps, and device-related information required for technical performance and reliability.
You may opt out of marketing SMS at any time by replying STOP or following the instructions provided in the message.
6. Zapier Webhooks
This website may use Zapier to automate tasks. When a form is submitted on our site, Zapier may process the information by securely passing it to another service (for example, our CRM, email platform, or booking system). Zapier does not access or use your information for its own purposes. It acts only as a processor that transfers data between the systems we use. All data transferred through Zapier is handled according to Zapier’s security standards and the privacy policies of the services involved.
7. How We Share Your Information
We may share personal information with:
- Service providers that support our website, advertising, or business operations
- Platforms used for analytics, advertising, and marketing (such as Google, Meta, and Go High Level)
- Platforms used for CRM, marketing, SMS delivery, and automation (Go High Level, Twilio, Zapier)
- Third parties when required by law or with your consent
We only share information for the purposes outlined in this privacy policy.
8. Storage and Security of Your Information
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. Despite these measures, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
9. International Data Transfers
Some of our service providers, including analytics, advertising, marketing, CRM, and automation platforms, may store or process data overseas. We ensure these providers use appropriate safeguards to protect your information.
10. Access to and Correction of Your Information
You may request access to the personal information we hold about you or request corrections if the information is inaccurate. To do so, please contact us using the details below.
11. Contact Us
If you have any questions about this Privacy Policy, or if you wish to make a request regarding your personal information, you can contact us at:
- Business Name: Toowoomba Orthodontists
- Email Address: info@twmbaortho.com.au
- Phone: 1300 123 301
- Address:
301 Margaret Street
Toowoomba
QLD 4350
12. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will be posted on our website with the updated date.